PAY-PER-CLICK ADVERTISING

WHAT IS PAY-PER-CLICK ADVERTISING?

Pay-Per-Click Advertising (PPC) is an online advertising model, commonly offered by search engines, that allows you to bid on specific keywords or keyword phrases relevant to your target demographics. With PPC Advertising, you are only responsible to pay for clicks that lead users to your website.

Pay-Per-Click Advertising is the most accountable type of advertising available on the web today. Most PPC sources provide detailed reports that show:

HOW MANY TIMES YOUR ADS WERE SHOWN TO YOUR TARGET AUDIENCE,
HOW MANY PEOPLE ACTUALLY CLICKED ON YOUR ADS, AND
HOW MUCH EACH CLICK COST YOU.
IF YOU OWN AN E-COMMERCE WEBSITE, YOU CAN EVEN TRACK THE NUMBER OF CLICKS THAT LEAD TO ACTUAL SALES BY INSTALLING A “CONVERSION TRACKING CODE.”

THE BENEFITS OF A PPC CAMPAIGN

As a small business owner, a PPC Campaign can offer you many benefits.

In addition, Pay-Per-Click Advertising levels the playing field by giving you an opportunity to run your ads alongside your biggest competitors.

Unlike search engine optimization, which takes time to take effect, getting first-page results with a PPC Campaign is almost instant. Furthermore, you can strategically target your audience by setting local, national, or global campaigns.

BRAND YOUR BUSINESS FREE WITH PPC

One of our favorite benefits of Pay-Per-Click Advertising is the FREE branding aspect. Since you are only responsible to pay for clicks, it costs you nothing to show your ad to your target market if they do not click on it. So, if you are looking to brand your name, every time your ad is displayed without resulting in a click, you are getting free brand exposure.

To learn more about Pay-Per-Click Advertising, check out our blog entitled Understanding PPC – Part I.

PPC CAMPAIGN MANAGEMENT PLANS

The Leverage Group can help you develop an effective Pay-Per-Click Advertising Campaign to insure a quick return on your investment. With over 15 years of experience in the PPC industry, we can help you: